Zara clothes to be fully sustainable by 2025
So-called ‘fast fashion comes at a high environmental cost. So news that all of the Highstreet fashion chain Zara’s clothing collections will be made from 100 per cent sustainable fabrics by 2025 has been welcomed, but also met with cynicism by some.
Inditex, the Spanish multinational that owns Zara, has also suggested its other brands, including Massimo Dutti, will follow suit. The move, first mentioned at the company’s annual shareholders’ meeting in 2019, makes Zara, which accounts for 70 per cent of Inditex’s group sales, the first international high street store to make such a commitment.
The Group’s Executive Chairman, Pablo Isla said: “Sustainability is a never-ending task in which everyone here at Inditex is involved and in which we are successfully engaging all of our suppliers; we aspire to play a transformational role in the industry”.
According to the British Fashion Council, £140m worth of clothing currently goes to landfill each year and 26 per cent of the global carbon budget will be used by fashion by 2050. As part of Inditex’s drive to improve its sustainability targets, Isla stressed that by 2025 it will only use cotton, linen and polyester which is organic, more sustainable or recycled – together with viscose – to reach its sustainability target by 2023. These constitute 90 per cent of the raw materials purchased by the Group.
In addition, 80 per cent of the energy used in the Group activities, including stores, logistic centres and offices, will be renewable.
Inditex has a strong track record in setting and meeting ever more ambitious sustainability targets and it was named the world’s most sustainable retailer on the Dow Jones Sustainability Index from 2016-2018.
Since 2015 it has collected more than 34,000 tonnes of used stock through clothes banks in 800 stores in 24 regions and through a pick-up service from customers’ homes in Spain, Beijing and Shanghai – partnering with charities such as the Red Cross to redistribute the used stock. The Group has also been working with the Massachusetts Institute of Technology on state-of-the-art fibre recycling techniques, with further commitments to include eliminating single-use plastics for customers sales by 2023 and for its facilities to produce zero landfill waste by 2025.