Project Vector - different colours

Jaguar Land Rover shows vision of urban mobility

Carmaker Jaguar Land Rover has unveiled a vision of future transport in towns and cities, in the form of its Project Vector electric vehicle.

Developed at the National Automotive Innovation Centre, the ‘autonomy-ready’ platform has been designed to offer a solution to urban mobility challenges that are starting to face us, using a flexible vehicle configuration that can be adapted to various needs.

Project Vector is part of Jaguar Land Rover’s Destination Zero mission, an ambition to make societies safer and healthier, and the environment cleaner. The company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion, through its products, services and across its facilities.

The vehicle, though still a concept, will be trialled on public roads in Coventry from 2021. Four metres long, it has been designed specifically for urban use, packaging all its battery and drivetrain components into a flat floor, which makes it suitable for a variety of uses. The interior cabin space allows a variety of seating configurations for private, or shared use, while it can also be applied to commercial demands, such as last-mile deliveries.

“Jaguar Land Rover understands the trends shaping modern societies, “ explains Professor Sir Ralf Speth, Jaguar Land Rover CEO. “Project Vector shows Jaguar Land Rover as a leader in innovation to make our societies safer and healthier, and the environment cleaner. Through this project, we are collaborating with the brightest minds in academia, supply chain and digital services, to create connected, integrated mobility systems – the fundamental building blocks for Destination Zero. Project Vector is precisely the brave and innovative leap forward needed to deliver on our mission.”

The project also addresses the wider landscape of mobility, from how customers connect with mobility services, to the infrastructure required to enable fully integrated, autonomous vehicles in our cities.

“The megatrends of urbanisation and digitalisation make connected urban mobility systems necessary and inevitable,” explains Dr Tim Leverton, project director. “Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on demand and autonomously. That is a complex task, best achieved by working together with partners across the spectrum of vehicles, infrastructure and the digital world.

“Future urban travel will be a composite of owned and shared vehicles, access to ride hailing and on-demand services as well as public transport. Our vision shows the vehicle as a flexible part of the urban mobility network that can be adapted for different purposes.”

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