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HelloFresh unboxes carbon-neutral plans

Meal kit company HelloFresh has said it will offset 100 per cent of its direct carbon emissions from offices, operations, corporate travel and customer delivery as part of a new green energy and carbon reduction strategy.

HelloFresh aims to be the first global carbon-neutral meal kit company and says it wants to lead the meal kit industry in sustainable business practices.

By partnering with Planetly – a Berlin-based climate-tech startup – to invest in climate protection projects around the world, HelloFresh says it expects to offset more than 40,000 metric tonnes of carbon for 2020.

Our mission to change the way people eat disrupts a broken food system with needless greenhouse gas emissions by cutting out the middleman and drastically reducing food waste.

Jeff Yorzyk, Director of Sustainability, HelloFresh

In April HelloFresh announced it will offset at least 50,000 metric tonnes of carbon and 24,000MWh of electricity, working with US market partner Terrapass.

HelloFresh claims its direct-to-consumer meal supply service has a carbon footprint which is 25 per cent less than meals made from store-bought groceries – even before offsetting – based on advantages in its streamlined supply chain and an efficient distribution system.

This includes a commitment to using only lightweight, recyclable packaging that is appropriately sized, sourcing local ingredients only and minimising food waste throughout its supply chain; then sending only the exact ingredients customers need to make a meal, thereby reducing at-home food waste.

“We want to take measurable steps to minimise our environmental impact and make meal kits an even more sustainable option for our customers,” said Jeff Yorzyk, Director of Sustainability, HelloFresh. “Our mission to change the way people eat disrupts a broken food system with needless greenhouse gas emissions by cutting out the middleman and drastically reducing food waste.”

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