Cupra joins extreme off-road race to stop climate change

Cupra, the high performance brand from Spanish carmaker Seat, has become the first car maker to sign up to participate in the Extreme E off-road electric racing competition.

The competition, which is planned to start in early 2021, is set to travel across some of the world’s most extreme and remote environments including Senegal, Saudi Arabia, Nepal, Greenland and Brazil.

It is hoped the racing competition will raise awareness of climate change issues.

Mattias Ekström will drive Cupra’s 550bhp Odyssey 21 all-electric SUV race car along with an as-yet unnamed female driver. Ekström is a FIA World Rallycross Champion, two-time DTM champion and a three-time winner of the Race of Champions.

Cupra is partnering with German racing team ABT Sportsline. Until now Cupra and ABT Sportsline have successfully partnered for the world’s first 100 per cent electric touring racing car, the Cupra e-Racer, and for Formula E racing.

The announcement was made at the opening of Cupra Garage Hamburg, the brand’s second global site after Mexico City.

Cupra is looking to be significant brand in the EV market. The company revealed its production electric el Born in July and the Tavascan pure-electric performance SUV concept at the Frankfurt motor show in September 2019.

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