Samsung and Dezeen announce Best Eco-Packaging design winners
Samsung Electronics and UK design magazine Dezeen have announced the winners of the Dezeen x Samsung Out of the Box Competition, a global contest to repurpose Samsung TV cardboard packaging.
The competition challenges contestants to create innovative household items from packaging used in Samsung’s Lifestyle TV portfolio, including The Serif and The Sero.
The competition was won by Sarah Willemart and Matthieu Muller, who created their ‘Endangered Animals’ furniture: stools, small tables and toys in the shape of animals such as polar bears, sea turtles and rhinoceros.
“The design was intended to have an educational purpose to teach children about endangered animals,” said Sarah Willemart. “I am highly interested in upcycling, so I am so honoured to be a part of this meaningful project.”
The design was intended to have an educational purpose to teach children about endangered animals. I am highly interested in upcycling, so I am so honoured to be a part of this meaningful project– Sarah Willemart, winner
The initiative is part of a campaign to raise awareness of Samsung’s use of eco-friendly corrugated cardboard, which has been created to encourage upcycling for creative reuse and which can otherwise be easily recycled.
The Korean electronics manufacturer introduced the packaging earlier this year in an effort to reduce its environmental footprint
The competition, which was free to enter for anyone over the age of 18, received 1,554 submissions from 84 countries around the world.
Finalists were selected by a jury of design experts from Samsung and Dezeen, and were judged based on the functionality of the item and its ability to seamlessly blend in with its surrounding spaces.
Beginning this month, Samsung will provide instruction manuals for replicating the award-winning creation from this competition and other select designs to help consumers upcycle and create household items from its eco-packaging. The instructional manual will be accessible via a QR code printed on top of the boxes.
“We are sincerely appreciative of all the submissions we received. There were so many fun and brilliant designs and we couldn’t be happier that our message of sustainability resonated with our customers,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics.
See the top five finalists here.