Man drinking from a Protein Rebel shaker

Hopping into action: Insect-based protein powder

Whey protein has long been loved by athletes to maximise muscle mass after exercise.

But like so much animal-sourced protein it isn’t great for the planet. Animal agriculture accounts for around 20 per cent of our global carbon footprint and as much as 30 per cent biodiversity loss can be attributed to livestock production.

With the sustainability argument against dairy and meat getting stronger all the time, a Chester-based company called Protein Rebel is launching protein powder made from a combination of insect and plant protein.

Research has shown that plants and crickets are nutritious and high in protein. Nutritionally comparable to kale, goji berries and turmeric, crickets are rich in protein and essential amino acids and are high in iron and vitamin B12. They’re also packed full of prebiotic fibre and are gut-friendly; unlike whey-based protein powder which can cause gut problems in some people. Insect protein is also a great source of zinc, copper, magnesium and manganese. Moreover, crickets use much less water, require less feed and take up much less area during their production than conventional protein sources.

The company was founded by Tim Boote who came up with the idea of sustainable, 100 per cent natural protein products after eating insects on the African continent and realising they tasted great and were full of nutrients.

Crickets and plants are great sources of protein and have a much lower impact on the planet than whey… They’re the foods of the future

Tim Boote, Founder, Protein Rebel

“We don’t use whey or lab-made micronutrient blends in our products,” explains Tim Boote, Protein Rebel’s founder. “Instead, we have clean, 100 per cent natural ingredients that are great for the body and kind to the planet. We’ve mastered making new types of proteins, such as plants and insects, taste great while retaining all their nutritional properties.

“Crickets are an all-round superfood as they’re highly nutritious and contain a natural prebiotic to give the gut a healthy boost. Crickets and plants are great sources of protein and have a much lower impact on the planet than whey. If people want to enjoy high protein supplements in a clean and natural way while reducing their impact on the environment, it’s time to try new types of proteins such as insects and plants. They’re the foods of the future.”

Our readers can use a discount code 25%OffLaunchRebel for 25 per cent off a first purchase at

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