Extreme E encourages fans to compete in Count Us In challenge
Before Extreme E’s inaugural racing season gets underway, its fans are being called upon to do their bit in helping cut carbon emissions.
Motor sports is a high-octane world, of fast-paced racers all hoping to clinch the top spot. Extreme E allows its racers to run on more than just fumes. Each SUV to be used in the races is electric-powered and demonstrates the might of low-emissions racing at its finest.
Extreme E is really opening my eyes to the issues our planet is facing. There are so many possibilities to leading a less carbon intensive lifestyle like living minimally and avoiding excess waste. The Extreme E Count Us In Challenge is a fantastic opportunity for our fans to take action too.– Sara Price, Driver for Chip Ganassi Racing
Now, all those high-speed motorsports enthusiasts are being called upon to join the Count Us In challenge. In conjunction with an organisation called Count Us In, Extreme E’s new challenge seeks to take the lessons learnt from this year’s races and put them into practice in the outside world.
A lasting legacy beyond the finish line
While the races will come and go, the need for mass action on an individual level is essential for achieving a low-carbon future.
Alejandro Agag, CEO of Extreme E explains: “More people watch sport than science documentaries, and with 16 per cent of global greenhouse gas emissions coming from transport, Extreme E believes it can use its powerful media platform to shine a spotlight on the issues we face, and the need to act now to help protect our futures.”
We have grown accustomed to a lifestyle of convenience, especially in the comfort of our own homes, but the products we consume still have to be transported by road to enable them to get from A to B. This generates much of the carbon emissions we must seek to rein in, to avert a damaging rise in global temperatures.
Extreme E’s very own racing teams, including Lewis Hamilton’s X44, Jenson Button’s JBXE and Nico Rosberg’s Rosberg X Racing (RXR) will come together to share the steps fans can follow, to live a more sustainable life.
Meanwhile, each team will compete to follow these very steps, in order to make significant carbon footprint savings over the duration of the season. These can include switching to a more plant-based diet, walking and cycling more often, or even Extreme E’s ultimate aim – bringing about the mass adoption of electric vehicles.
Competing in Count Us In
Participating in the Count Us In challenge will mean each of the racing teams can not only be supported for what they do on the racing track during Extreme E’s inaugural season, but also what active steps each of them takes in the outside world.
Each step the teams make in the Count Us In challenge will add up to points collated on a leadership scoreboard on the official Extreme E website. When the season concludes, all the points will be added up and the team with the most points will be handed the first Extreme E Sustainability Award for their efforts.
Sara Price, a driver for Chip Ganassi Racing, speaks to her enthusiasm for the challenge, saying, “Extreme E is really opening my eyes to the issues our planet is facing. There are so many possibilities to leading a less carbon intensive lifestyle like living minimally and avoiding excess waste. The Extreme E Count Us In Challenge is a fantastic opportunity for our fans to take action too.”
Extreme E’s first season kick-starts on 3rd April with the Desert X Prix round in Al-`Ula, Saudi Arabia. This will mark just the the first of five locations racers will find themselves in, as they compete to become the first champions of EV motorsport racing.